Catchword: Office 2.0

Filed under: English, Business, Technology

Part of speech: n.

Quotation: Savvy office workers frustrated that their on-the-job computer tools don’t function as smoothly as, say, an Apple iPod are taking matters into their own hands. No longer are they relying on company technicians, or information technology (IT) administrators, to choose the software needed to get the job done. They know how to pluck tools right off the Web. Industry observers use the term “consumerization” to describe the phenomenon whereby office workers are less likely to wait for the IT folks to equip them. [...] Forrester refers to the movement toward user control and individual empowerment as “Technology Populism,” others refer to it as “Office 2.0.”

Article or document title:
“Who needs IT experts? Workers take control” (URL)

Article, document, publication, web site:
The Age

Publishing location:
Melbourne, Victoria, Australia

Date of publication:
Mar. 7, 2008

This catchword has yet to be researched.